I’m a director, designer and some times even artist. It depends on the occasion, project, and even the weather, lucky for me I pretty much enjoy all my states and possible labels. Sometimes (most of the time in fact), being creative and enthusiastic keeps me motivated 24/7, I enjoy constantly thinking and I view this as very positive, fulfilling my huge appetite in life!
My conviction is to believe in being an innovator and tap into innovation. I find being active at work and in my free time, is as good as therapy, surfing, running, painting and photography are a few of the activities.
Have had the privilege of live/work life in Sweden, US, SA and UK, a big part of my personality and confidence grew from participating and involving myself in said activities and countries, inspiring my curiosity for creativity. Working and travelling, have encouraged me, giving me a great motivation, commitment, communication skills and general enterprise.
Serving various international organizations has made me able to deal effectively with staff at all levels, be sensitive to the need to balance people’s individuality with corporate policy.
I strongly believe that experimentation is about taking risks during the creative process, playing with the possibilities of a project. I guess this idea explains the diverse nature of my work.
Finding the inherent good and beauty in the ideas from the simple principles and use these principals in both my work and home life. I like ideas full of playfulness especially playing with juxtapositions of words, textures and shapes.
I would like to take my experience and have the opportunity to give back to others and set an example, to the future generations, taking the rewarding reference from my life to date.